FREE SHIPPING FOR ORDERS IN HONG KONG

D1 MILANO X SPACE JAM - ULTRA THIN 40MM

Sport this season’s newest Ultra Thin collaboration, a fusion of the world of basketball with legendary animation, giving you a full court look from caseback to crown.

Check out the customised Looney Tunes character print on the incurved dial surrounded by an orange timer ring. And look fresh in our special orange and petrol blue combo complete with a full-grain leather strap.

SHOP NOW

ZINVO BLADE

ZINVO is a luxury brand that delivers stunning automatic and chronographic watches. The signature BLADE collection features a patent-pending design, strapping onto your wrist a one-of-a-kind look inspired by a jet turbine.

The BLADE became an international phenomenon within its first year, allowing fashion-forward and fast-paced individuals in more than 40 countries to sport this uniquely resonating look.

AARK ACCENT ASH GREY

The Āccent watch celebrates colour through an unconventional lens; muted base tones subtly play hero to a restrained use of accent hues balanced in a graphic execution that is quintessentially AÃRK.

Powered by a Japanese Quartz Movement, the three-hand composition provides base time-telling metrics and sound reliability. While minimal markers assist functionality, a slimline body in a unisex 36mm case size coupled with an Italian leather strap ensures a natural and comfortable wrist fitting.

SHOP NOW

FORTIS SPACEMATIC STEEL

The Spacematic family is almost as old as space travel itself. We have been manufacturing these timepieces since 1960. The first version of the Spacematic – the so-called “AR” for “All Risks” – went to one of the NASA Gemini crews – the forerunner of the later Apollo moon landing program.

Until today the name Spacematic stands for simple, robust watches – without ifs and buts!

SHOP NOW

TW STEEL ROSE GOLD BLACK SILICON CEO TECH 44MM

Style and attitude reimagined. The new CEO Tech is a powerhouse of confidence wrapped up in a sleek design. Coming in eight classy styles, every timepiece is powered by Swiss-made technology and features a sapphire crystal. Choose the statement you want to make.

SHOP NOW

HYPERGRAND 01 NATO WARP RACE BLACK

A space race re-imagined sets the tone for this retro-futuristic theme collective of watch and merchandise designs. The Hyper Warp Speed collection's artwork is centred on two design elements - electric bolts and checkered flags both set in Racing Red and Bold Black colour ways. 

SHOP NOW

DOMENI CO SIGNATURE GOLD BLACK GOLD MILANESE 32MM

Domeni Co's signature model. Machined from a solid piece of stainless steel, this watch merges the idea of the classic wristwatch with a modern aesthetic. Keeping the dial of the watch minimal, markers are engraved on the chapter ring for full functionality.

Featured by GQ magazine while showcasing their collection at Project show. 

SHOP NOW

Featured Brands

SHOP WITH US

The NIF Shop is the online shop with the commitment to become one of the premiere destinations for online shoppers. With a comprehensive range of styles and brands, from street wear to high-end and from the established to the well-known, we have sought to bring our customers a unique selection of products.

Newly Incorporated Fashion Limited (The NIF) was established in Hong Kong in the year of 2010. Through out the years we have been constantly bringing in different international fashion accessories into the Asia market, but now we are also expanding into the lifestyle market. We have only one goal which is to present the different designs, lifestyle and fashion style to the general public. 

NIF will keep bringing unique fashion accessories and lifestyle products to the market. From street wear fashion to minimalist design to fine luxury accessories to grooming and gadgets. NIF chooses not only the products that meet the current trend, but also to meet the different ages and styles.

simple checkouts

Seamless shopping experience from start to finish.

EASY DELIVERY WORLDWIDE

Ship anywhere, rates available at checkout.

CUSTOMER support

Chat with our flexible team for any enquiries.