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About Us

The NIF Shop

The NIF Shop is the online shop with the commitment to become one of the premiere destinations for online shoppers.

With a comprehensive range of styles and brands, from street wear to high-end and from the established to the well-known, we have sought to bring our customers a unique selection of products.

The NIF

Newly Incorporated Fashion Limited (The NIF) was established in Hong Kong in the year of 2010. Through out the years we have been constantly bringing in different international fashion accessories into the Asia market, but now we are also expanding into the lifestyle market. We have only one goal which is to present the different designs, lifestyle and fashion style to the general public. 

NIF will keep bringing unique fashion accessories and lifestyle products to the market. From street wear fashion to minimalist design to fine luxury accessories to grooming and gadgets. NIF chooses not only the products that meet the current trend, but also to meet the different ages and styles.